Knorr’s Unlimited Time Menu: Whip Up Fast Food Dupes with Martha Stewart’s Flair
By Qamar Shahzad — May 18, 2025 — Lifestyle & Food
Ever craved a crispy chicken sandwich or loaded nachos but cringed at delivery fees? Knorr’s Unlimited Time Menu is here to save the day and your wallet. Teaming up with lifestyle icon Martha Stewart (and a squad of her hilarious lookalikes), Knorr is turning kitchens into fast-food dupes factories. Think drive-thru flavors, minus the guilt… and the line of cars.
The Menu: Fast Food Vibes, Home Kitchen Magic
1. Bite-for-Bite Replicas
From the K-Rib Sandwich (smoky, saucy, unreal) to the Mac ’n Chicken Bowl (cheesy comfort in 20 minutes), these recipes nail the taste of cult fast-food faves. Even the Knorr-ito burrito rivals your late-night cravings.
2. Pantry Heroes Only
No fancy skills? No problem. Recipes lean on Knorr staples like Chicken Bouillon and Rice & Pasta Sides, affordable, shelf-stable, and already in your cabinet.
3. Save $$$, Skip the Wait
Ditch delivery apps! Cook a Knorr Double Up burger for half the cost (and zero “Where’s my order?!” rage).
4. Martha Stewart’s Twisted Touch
The campaign stars Martha and her doppelgängers flipping burgers and cracking jokes. “Cooking should be fun, not fussy,” she says. “Even my ‘twins’ agree.”
Why This Campaign Sizzles
- TikTok-Worthy Dupes: Tap into the #FoodHack trend with recipes that go viral faster than a melted cheese pull.
- Martha’s Magic: Her stamp of approval turns skeptics into believers. “If Martha can fake a Big Mac, so can I!”
- Fakeaway Revolution: Healthier, cheaper, and way more satisfying than soggy takeout.
Who’s Loving This?
- Busy Parents: Swap drive-thrus for 30-minute Knorr-rito nights.
- Foodie Newbies: Impress friends with “homemade” fast food that’s homemade.
- Martha Stans: Finally, a reason to use that bouillon collecting dust in your pantry.
Trends Knorr is Crushing
- #DupesForDays: Copycat recipes are everywhere—Knorr’s making them foolproof.
- Pantry Power: No rare ingredients. Just staples + creativity = mealtime wins.
- Nostalgia Bites: Recreate the joy of childhood cheat meals… but with actual nutrients.
Real People, Real Wins
“My kids swear the K-Rib Sandwich is from their favorite joint. Joke’s on themit’s got veggies sneaked in!” Dave, dad of two
“I hosted a ‘fakeaway’ night. The Mac ’n Chicken Bowl stole the show.” Priya, meal-prep guru
Why the Food World is Buzzing
- Groceries > Delivery Apps: Why pay markup when Knorr’s recipes cost pennies per serving?
- Martha’s Reinvention: From jail to viral jailbird recipes, she’s the queen of comeback seasoning.
- Fast Food’s Identity Crisis: Chains now compete with… your kitchen.
Final Bite
Knorr and Martha Stewart are flipping the script on fast food. Ditch the drive-thru, grab a bouillon cube, and cook up nostalgia without the regret. Pro tip: Add extra hot sauce to the Knorr-rito and pretend you’re a Michelin-starred chef.
References: knorr & prnewswire
This article was written by Imran Ali.
