Beosound A1 3rd Gen: The Eco-Conscious Audiophile’s Dream
By Qamar Shahzad — May 26, 2025 — Tech
The Beosound A1 3rd Gen redefines what a portable speaker can be. More than just a Bluetooth device, it’s B&O’s manifesto for sustainable luxury audio, proving environmental responsibility and premium sound can coexist beautifully.

Sound That Surprises
Don’t let its compact size fool you. This speaker punches above its weight class with:
- Deeper bass response than previous generations (64dB SPL)
- True 360° sound dispersion for consistent audio anywhere
- Adaptive EQ that automatically adjusts to your environment
Designed for Life
Bang & Olufsen took a cradle-to-cradle approach:
- Modular construction makes repairs and battery swaps simple
- IP67 certification means it laughs off rain, dust, and poolside mishaps
- Recycled aluminum body with replaceable leather strap
Why This Matters
In an era of disposable tech, the A1 3rd Gen stands apart:
- 24-hour playtime keeps the music going all weekend
- Future-proof design ensures years of use
- Circular economy principles set new industry standards
Designer Cecilie Manz notes:
“We stripped away everything unnecessary, focusing only on what enhances the experience, both acoustic and environmental.”
Perfect For:
- Globe-trotters who want indestructible, hotel-room-filling sound
- Design purists who appreciate Scandinavian minimalism
- Eco-warriors refusing to compromise on audio quality
At $299, it’s an investment in both your ears and the planet’s future, delivering B&O’s signature sound while pioneering sustainable audio design.
Available now at Bang & Olufsen retailers worldwide.
References: bang-olufsen